Design should be simple and easy to use or understand, from the user's point of view.
Design is not too different from art. It should appeal to a sense of wonder when anyone comes across it.
There should be a purpose for the whole concept and each of the elements. Nothing is thrown in randomly.
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Create a website that efficiently facilitates business transactions.
Audit or redesign existing websites for better performance in search engines.
Delegate your writing projects such books, technical articles or case studies...